com; Olivia is Adweek's senior reporter specializing in. Recommended articles Popular Now. Recommended articles Popular Now. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. com; Trishla is an Adweek staff reporter covering tech policy. A journalist with experience in print, digital content and audio stories. Trishla Ostwal. In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data on. . com; Trishla is an Adweek staff reporter covering tech policy. trishla. By Trishla Ostwal. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. By Trishla Ostwal . More than 95,000 people reported about $770. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. Companies seeking to invest in PR for the first time often approach the process with a lack of understanding on how PR is measured. The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. The transcript below is edited and condensed for clarity. The changes have different requirements for ads based on region. Five states—California, Virginia, Colorado. Digitas. com. Eighteen of them had vague. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. com; Trishla is an Adweek staff reporter covering tech policy. Google lost its appeal against a $4. U. Its ad model lets. Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. S. By Trishla Ostwal The trend of state-level privacy laws is gaining momentum in the U. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. By Trishla Ostwal . ostwal@adweek. By Trishla Ostwal . PMC has seen a 46% increase in total revenue from first-party data year over year. More Data, More Problems. The FCC has asked Apple and Google to remove TikTok from their app stores. AI News . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. By Trishla Ostwal . Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands. On Tuesday, Google won its motion to dismiss an allegation that its 2018 open bidding agreement, codenamed Jedi Blue, with Facebook (of Meta) was unlawful. Adweek is the leading source of news and insight serving the brand. She’s a certified CrossFit level 1 trainer, a hiker, a queer woman, a dog parent and a novice shepherd. On Thursday at 8 a. By Trishla Ostwal . The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. R. Back Submit. Trishla Ostwal/Meta. Recommended articles Popular Now. vs. The Open App Markets Act could potentially become a law this year. 1:05 PM - 1:35 PM: Workshop. By Trishla Ostwal. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure. By Trishla Ostwal . Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal . Read writing from Trishla Ostwal on Medium. Most brands believe the future without third-party cookies will have a moderate or large impact on how they acquire customers, and their ability to deliver quality customer. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. S. Shaped by their unique experiences growing up in what many see as a marginalized community, several; South Asian Americans jumped into the City Council race to get a seat in office and become a voice…Trishla Ostwal. trishla. Organic. Back Submit. By Trishla Ostwal. Dursun Aydemir/Anadolu Agency via Getty Images. Journalist and photographer based in New York. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a. ostwal@adweek. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal TikTok’s attempt to increase transparency—and woo Washington lawmakers and civil society organizations to remain operating in the U. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. In the fall of 2018, Sridhar Ramaswamy decided to quit his nearly 16-year stint at Google where he worked on monetizing data for Google’s ad business. com; Trishla is an Adweek staff reporter covering tech policy. Five states—California, Virginia, Colorado. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. trishla. By Trishla Ostwal . By Trishla Ostwal. Back Submit. If approved by the court, it would be among the 10 biggest data-privacy class-action [email protected]. This week, customer data platform ActionIQ and data clean-room platform InfoSum announced a partnership combining the CDP’s customer suite of tools ActionIQ CX Hub with. 19 billion in 2021 earnings, blaming it on the ongoing Elon Musk. The eighth week of the U. Republican ad buyers are enthusiastic whilst Democratic ad buyers are losing…By Trishla Ostwal. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. The Markup Hottest in Tech. trishla. Trishla Ostwal. The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10. By Trishla Ostwal . California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and. president and climate disruptions, including wildfires , tropical. By Trishla Ostwal . Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. On Wednesday, a new bipartisan bill was introduced in Congress that would let the Federal Trade Commission (FTC) regulate how social media companies, like Meta, address the. Recommended articles Popular Now. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. Getty Images. Recommended articles Popular Now. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. Learn from privacy experts the methodologies, tools, and techniques to ensure that your company integrates privacy into its design process. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. @trishlaostwal; trishla. By Catherine Perloff & Trishla Ostwal . Recommended articles Popular Now. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. Follow. com; Trishla is an Adweek staff reporter covering tech policy. Read More. -based nonprofit the Electronic Privacy Information Center (EPIC), is pushing. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. and Associated Press wrote to leaders of the Senate. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Trishla Ostwal 4w Edited Report this post 🚨 I spoke with WPP on the latest with its content engine (with Nvidia): The AI-powered content production saves up to 93% of its carbon footprint. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. It was May of 2018, spring was becoming summer, and Kinjal Shah was prepared to leave her home in Boston and move to San Francisco. By Trishla Ostwal . Home improvement retailer The Home Depot’s Canada arm was found sharing people’s in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of. Corporations often look at the field with their marketing lenses on believing that an investment in PR will impact their bottom line immediately – but this thinking is significantly flawed. By Trishla Ostwal . By Trishla Ostwal A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than. By Trishla Ostwal. By Trishla Ostwal . By Trishla Ostwal . Failing to include early voters in audience segment targeting could have led to nearly $1. K. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. By Trishla Ostwal . But political marketers are missing an opportunity to [email protected] Trishla Ostwal . trishla. More Stories from Science News on Science & Society. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules—the EU’s Artificial Intelligence Act. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. Read More. com; Trishla is an Adweek staff reporter covering tech policy. The proposal appears to be moving. Recommended articles Popular Now. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. trishla. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Trishla Ostwal reposted this Report this post Adweek 1,374,328 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal. By Trishla Ostwal . trishla. She will leave in the fall but will. Powered by Cluep and Twilio . Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed 100%. S. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. The Federal Trade Commission hosted a public forum today regarding its Advanced Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and data security. Ireland’s data watchdog fined Meta $402 million (€405 million) in a long-running investigation that found Instagram allegedly violated the European Union’s data privacy. Missing Iowa Anchor Jodi Huisentruit Had ‘Secret Fling’ 10 Days Before. Some, including the U. By Trishla Ostwal . Recommended articles Popular Now. Recommended articles Popular Now. Recommended articles Popular Now. 8 billion—and marking the. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Health & Medicine Flint grapples with the mental health fallout from the water disasterFebruary 13, 2023 09:00 AM. The ruling sets a precedent for content creators. Recommended articles Popular Now. Monisha Dey. com; Trishla is an Adweek staff reporter covering tech policy. Consumer product gift guides are seasonal standards for many print and online publications, and are a unique opportunity for your clients to gain quality media exposure that can have a real impact on sales and awareness. 5 billion—she was rejected. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. February 13, 2023 09:00 AM. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. By Trishla Ostwal . m. Trishla previously worked in digital advertising and social media analytics and switched to journalism. Friday, January 20, 2023 | 9:00 a. ostwal@adweek. February 22, 2022, 5 PM . Ad-blocking apps in the U. Recommended articles Popular Now. Regional As seen in: Adweek, Medium, Flipboard, The. Verified. Recommended articles Popular Now. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. By Mark Stenberg & Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Buffalo Weather Anchor Maria Genero Leaving NBC Station in December. By Trishla Ostwal . The decision means Texas can’t enforce a new law that would allow Texans to sue. Trishla Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. By Trishla Ostwal Mobile app WeAre8—which launches in the U. 125 billion) antitrust fine by a top European court after the regulators found major violations in how the tech giant. Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U. Google’s ad-tech stack, a line of business that is neither the major driver of the company’s revenue nor its most well known, is under new scrutiny from. Yesterday, Mar. The California Age-Appropriate Design. The Federal Trade Commission (FTC) announced a settlement of $2 million with OpenX, the programmatic advertising company, for allegedly collecting personal [email protected]@adweek. S. Here are four ways you can promote a company anniversary. ostwal@adweek. Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. Here are 25 Best Marketing News Websites you must follow in 2023. Mar 12, 2019— Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. com; Trishla is an Adweek staff reporter covering tech policy. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. Brands yet to explore gen AI are confronted with a knowledge gap and. Walmart Reunites Mean Girls Cast for Black Friday Ad Campaign. By Trishla Ostwal . , Converse claimed its handle, marking its entry on the [email protected] Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. By Trishla Ostwal With nearly four weeks left to this year’s Midterm elections, slated for Nov. Announces Strategic. Health & Medicine Flint grapples with the mental health fallout from the water disasterEach year, it feels like we begin planning outreach for December holiday gift guides earlier and earlier. Currently doing grad school things at Columbia Journalism School. K. By Trishla Ostwal December 6, 2021. trishla. In its annual report issued last Thursday, the social. Sweden Negotiates With Switzerland in Campaign to Avoid Confusion. com; Trishla is an Adweek staff reporter covering tech [email protected] Trishla Ostwal’s professional profile on LinkedIn. By Trishla Ostwal . The. Trishla Ostwal Expand search. The. @trishlaostwal; [email protected] Trishla Ostwal . trishla. By Catherine Perloff & Trishla Ostwal & Paul Hiebert . This wasn’t about selling or wowing with big-name celebrities. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. morley@adweek. By Trishla Ostwal. Recommended articles Popular Now. Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence,. The Sustainable Production Technologies Marketers Can Start Using Now . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal U. Justin Sullivan — Getty Images. By Trishla Ostwal . Trishla Ostwal. As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation. ostwal@adweek. Trishla Ostwal Verified (She/Her) Politics of Technology Reporter and Writer, Adweek New York Politics, Technology, U. The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. com; Trishla is an Adweek staff reporter covering tech policy. @trishlaostwal; trishla. Find Trishla Ostwal's email address, contact information, LinkedIn, Twitter, other social media and more. By Trishla Ostwal. Recommended articles Popular Now. S. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust,. com; Trishla is an Adweek staff reporter covering tech policy. Voice. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. trishla. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . Ron Wyden’s (D-OR) inquiry earlier this summer about the threat posed by foreign spies. By Trishla Ostwal. trishla. Cox last week, could. ostwal@adweek. By Trishla Ostwal If it feels like we’ve been talking about the death of the cookie for years, it’s because we have. The slow death of third-party cookies has pained the digital advertising industry, spurring marketers and tech companies to assess a number of options to figure out what. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Pink Card. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. By Trishla Ostwal . As TikTok faces a possible U. The ride-hailing app was recuperating from an embarrassing 2016 data breach. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. @trishlaostwal; trishla. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal. Podcast of the Year, Best TV and Streaming Podcast. The eighth week of the U. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Meanwhile, the recent days are undeniably a major setback for OpenAI. —Trishla [email protected]. Exclusive: BuzzFeed Inc. More Stories from Science News on Science & Society. Shore decided to join the National Aeronautics and Space Administration. IAB. Adweek/Getty [email protected] Trishla Ostwal . Mark Read on WPP’s Latest Mega Merger—the. By Trishla Ostwal . Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. California’s policymakers are making efforts to regulate the use of artificial intelligence, especially as a way to combat algorithmic discrimination, including testing. 1. By Mark Stenberg. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. Adweek is the leading source of news and insight serving the brand. Exclusive: BuzzFeed Inc. com and Burger King, driving revenue. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. Docu filmmaker from Mumbai, India. Every day, Trishla Ostwal and thousands of other voices read,. - 6:30 p. . Recommended articles Popular Now. Trishla Ostwal. MSNBC’s Nicolle Wallace Welcomes Her 2nd. K. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at [email protected]; Trishla is an Adweek staff reporter covering tech policy. v. Trishla [email protected] Trishla Ostwal . Brands yet to explore gen AI are confronted with a knowledge gap and. 30 p. In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data [email protected] billion on Thursday by Italy’s competition regulator, the Autorità Garante della. 5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. By Stephen Lepitak & Trishla Ostwal . S. The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. S. By Trishla Ostwal Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie. Recommended articles Popular Now. —Trishla Ostwal. trishla. The French privacy watchdog, Commission nationale. In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. They are also known as northern and southern lights. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. Shore decided to join the National Aeronautics and Space Administration. ostwal@adweek. By Trishla Ostwal . By Trishla Ostwal . Multiple industry trade bodies voiced their opposition to the proposed Delete Act ( SB 362) in a letter to California lawmakers late last week. ostwal@adweek. By Trishla Ostwal . trishla. Lindsey McInerney wears many hats. Recommended articles Popular [email protected] billion, up 13% from the same period last year, but missing estimates of $70. trishla. By Trishla Ostwal . Back Submit. ostwal@adweek. Recommended articles Popular Now. By Trishla Ostwal Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. No one likes an uninvited guest showing up at a private party and snooping on every conversation. @trishlaostwal; trishla. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. ostwal@adweek. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. 1mo Edited. Trishla Ostwal reposted this Report this post Adweek 1,370,946 followers 7h Edited The hype surrounding Meta’s shiny new platform has met an awkward reality. By Trishla Ostwal & Catherine Perloff . They cover topics like social media, vide. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global. , Converse claimed its handle, marking its entry on the Twitter. Recommended articles Popular Now. By Trishla Ostwal . Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. But Sara Moorthy has been working in the industry long enough to see it. Recommended articles Popular Now. ostwal@adweek. The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict and stopped ads from running on more than 60 state-funded media. ostwal@adweek. —has caught the attention of some. By Trishla Ostwal. By Trishla Ostwal . By Trishla Ostwal. The constant tug-of-war between the U. In meetings with agency and brand leadership this week, Elon Musk, Twitter’s new owner, has been receptive to concerns about hate speech on. By Trishla Ostwal For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off.